Cummins, Julian. <br/><br/>
Sales promotion :  how to create, implement and integrate campaigns that really work / 
Julian Cummins & Roddy Mullin. 
 - 3rd ed. 
 - London :  Kogan Page,  2002. 
 - xvi, 256 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 247-248) and index. 
<br/><br/><label>ISBN: </label>0749438649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.82  / CUM