TY  - BOOK
AU  - Cummins,Julian
AU  - Mullin,Roddy
TI  - Sales promotion: how to create, implement and integrate campaigns that really work 
SN  - 0749438649
U1  - 658.82 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Sales promotion
KW  - Marketing
N1  - Includes bibliographical references (p. 247-248) and index
ER  -