TY  - BOOK
AU  - Hague,Paul N.
AU  - Hague,Nick
AU  - Morgan,Carol-Ann
TI  - Market research in practice: a guide to the basics 
T2  - Market research in practice series
SN  - 0749441801
U1  - 658.83 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Marketing research
N1  - Includes bibliographical references (pages 221-235) and index
ER  -