Groucutt, Jon. <br/><br/>
Marketing :  essential principles, new realities / 
Jonathan Groucutt, Peter Leadley, Patrick Forsyth. 
 - London :  Kogan Page,  2004. 
 - xviii, 540 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [521]-530) and index. 
<br/><br/>1. What is marketing? - 2. The business and marketing environment. - 3. Ethical marketing and social responsibility. - 4. Buyer behaviour. - 5. Segmenting, positioning and targeting. - 6. Marketing research. - 7. Marketing and strategy. - 8. Products and brands. - 9. Price and pricing strategies. - 10. Promotion 1. - 11. Promotion 2. - 12. People, physical evidence and process. - 13. Placement, distribution and logistics. - 14. Marketing across borders: the international dimension. - 15. Application: bringing the elements together. 
<br/><br/><label>ISBN: </label>0749441143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.82  / GRO