TY  - BOOK
AU  - Groucutt,Jon
AU  - Leadley,Peter
AU  - Forsyth,Patrick
TI  - Marketing: essential principles, new realities 
SN  - 0749441143
U1  - 658.82 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Includes bibliographical references (p. [521]-530) and index; 1. What is marketing? - 2. The business and marketing environment. - 3. Ethical marketing and social responsibility. - 4. Buyer behaviour. - 5. Segmenting, positioning and targeting. - 6. Marketing research. - 7. Marketing and strategy. - 8. Products and brands. - 9. Price and pricing strategies. - 10. Promotion 1. - 11. Promotion 2. - 12. People, physical evidence and process. - 13. Placement, distribution and logistics. - 14. Marketing across borders: the international dimension. - 15. Application: bringing the elements together
ER  -