TY  - BOOK
AU  - Haywood,Roger
AU  - Haywood,Roger
TI  - Manage your reputation: how to plan public relations to build & protect the organization's most powerful asset 
SN  - 0749437944
U1  - 659.2 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Public relations
N1  - Previous ed. published as: Managing your reputation. London : McGraw-Hill, 1994; Includes index; 1. Basic principles. 2. Board policy. 3. Managing the function. 4. Objectives. 5. Appraisal. 6. Marketing. 7. Employees. 8. Public affairs. 9. Corporate/investor relations. 10 Issues and crisis planning. 11. Personal skills
ER  -