TY  - BOOK
AU  - Cheverton,Peter
TI  - If you're so brilliant-- how come your brand isn't working hard enough?: the essential guide to brand management 
SN  - 0749437286
U1  - 658.827 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Product management
KW  - Brand name products
N1  - Includes index
ER  -