Mass media writing :  an introduction / 
Gail Baker-Woods ... [et al.]. 
 - Boston, Mass. :  Allyn and Bacon,  c1998. 
 - xvii, 350 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 339-340) and index. 
<br/><br/>1. Introduction to media writing. 2. Precision and accuracy in writing. 3. Journalistic writing style. 4. Preparing to write. 5. Writing news stories. 6. Writing feature stories. 7. Writing broadcast news. 8. Writing radio news. 9. Writing television and cable news. 10. Writing for public relations. 11. Public relations for internal and external audiences. 12. Introduction to advertising copywriting. 13. Writing advertising copy. 14. Broadcast promotions. 15. The legal aspects of writing. 
<br/><br/><label>ISBN: </label>0137764448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Report writing.
<br/><br/><label>Dewey Class. No.: </label>808.066302  / MAS