Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 2nd ed. - Boston, Mass. : Pearson/Addison Wesley, c2004. - 1 v. (various pagings) : col. ill. ; 24 cm. + 1 case book (viii, 104 p.)

Includes bibliographical references and index.

1 Case book : New Case Studies / Kenneth C. Laudon, Carol Guercio Traver (viii, 104 p.), 2005. ISBN 0321269365

032120056X (hbk.) 0321269373 (shrink-wrapped)


Electronic commerce.
Internet marketing.
Information technology.

658.872 / LAU