Lindström, Martin,  1970- <br/><br/>
Brand sense :  sensory secrets behind the stuff we buy / 
Martin Lindström ; foreword by Philip Kotler. 
 - New York, N.Y. :  Free Press,  c2005. 
 - 175 p. :  ill. ;  22 cm. 
<br/><br/> Free Press trade paperback ed. 2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780743267847 9781439172018 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Business names.<br/>Advertising--Brand name products.<br/>Advertising--Psychological aspects.<br/>Senses and sensation.
<br/><br/><label>Dewey Class. No.: </label>658.827  / LIN 2005