Küng, Lucy. <br/><br/>
Strategic management in the media  from theory to practice /  [electronic resource] : 
Lucy Küng. 
 - London ;  Thousand Oaks, Calif. :  SAGE,  2008. 
 - 1 online resource (248 p.) :  ill. 
<br/><br/>Includes bibliographical references (p. [224]-239) and index. 
<br/><br/><label>ISBN: </label>9780857022981  (ebk.) 0857022989  (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>302.23068