Burns, Alvin C. <br/><br/>
Basic marketing research :  using Microsoft Excel data analysis / 
Alvin C. Burns, Ronald F. Bush. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  2005. 
 - xxv, 506 p. :  ill. ;  26 cm. + 1electronic optical disc (CD-ROM) (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Accompanied by 1 electronic optical disc (CD-ROM) : Basic marketing research using microsoft  XLDA Excel Data Analysis ISBN 0131452312 
<br/><br/><label>ISBN: </label>0131293303 (lntl. ed.) (pbk) 0131452266 (pbk) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Microsoft Excel (Computer file)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUR