Surmanek, Jim. Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek. - New York, N.Y. : McGraw-Hill, c2004. - viii, 337 p. ; 23 cm. ISBN: 0071422145 (pbk) Subjects--Topical Terms: Advertising media planning--Dictionaries. Dewey Class. No.: 659.103 / SUR