TY  - BOOK
AU  - Surmanek,Jim
TI  - Advertising media A to Z: the definitive resource for media planning, buying, and research 
SN  - 0071422145 (pbk)
U1  - 659.103 
PY  - 2004///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Advertising media planning
KW  - Dictionaries
ER  -