Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 7th edition 
 - xxvi, 581, [101] pages :  colour illustrations ;  28 cm. 
<br/><br/> Kotler's name appears first on the earlier ed. 
<br/><br/><label>ISBN: </label>0131273124 (International edition) 0131424106 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM