TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0131273124 (International edition)
U1  - 658.8 
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Kotler's name appears first on the earlier ed
ER  -