Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 9th ed. 
 - Boston :  McGraw-Hill Irwin,  c2004. 
 - xxvi, 790 p. :  col. ill. ;  27 cm +  1 electronic optical disc (CD-ROM) (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Accompanied by 1 electronic optical disc (CD-ROM) : DDB Needham Lifestyle Survey Data Disk for use with Consumer Behavior Building Marketing Strategy ISBN 007124040-D 
<br/><br/><label>ISBN: </label>0071240403 (Int. ed) (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / HAW