Marketing / Philip Kotler ... [et al.]. - 6th ed. - Frenchs Forest, N.S.W. : Prentice Hall, c2004. - xxxi, 944 p. : ill. ; 25 cm. ISBN: 1741031591 (pbk.) Subjects--Topical Terms: Marketing--Management.--AustraliaMarketing--Management.--New Zealand Dewey Class. No.: 658.8 / MAR