TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 0131405462 (pbk.)
U1  - 659.1 
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Advertising
KW  - Communication in marketing
N1  - 1 electronic optical disc (CD-ROM) : IMC PlanPro., 2nd ed. ISBN 013141528X
ER  -