TY  - BOOK
AU  - Perloff,Richard M.
TI  - The dynamics of persuasion: communication and attitudes in the 21st century 
SN  - 0805840877 (alk. paper)
U1  - 153.852 
PY  - 2003///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - Persuasion (Psychology)
KW  - Mass media
KW  - Psychological aspects
KW  - Attitude change
N1  - Includes bibliographical references (p. 341-378) and indexes; Part 1: Foundations -- 1. Introduction to persuasion - 2. Attitudes: definition and structure - 3. Attitudes: functions and consequences - 4. Attitude measurement -- Part 2: Changing attitudes and behavior -- 5. Processing persuasive communications 6. Who says it: source factors in persuasion - 7. Message factors - 8. Personality and persuasion - 9. Cognitive dissonance theory - 10. Interpersonal persuasion -- Part 3: Persuasion in American society -- 11. Advertising - 12. Communication campaigns - References - Author index - Subject index
ER  -