Paley, Norton. <br/><br/>
How to develop a strategic marketing plan :  a step by step guide / 
Norton Paley. 
 - Boca Raton, Fla :  St. Lucie Press,  2000. 
 - xxx, 372 p. :  ill. ;  24 cm. +  1 computer disk (3 1/2 in.) 
<br/><br/> Includes index. 
<br/><br/><br/>System requirements for accompanying computer disk: Microsoft word 95 or higher. 
<br/><br/><label>ISBN: </label>1574442694 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / PAL