TY - BOOK AU - Marsen,Sky TI - Professional writing: the complete guide for business, industry and IT SN - 1403904189 (pbk.) U1 - 808.066 PY - 2003/// CY - Basingstoke PB - Palgrave Macmillan KW - Business writing KW - Journalism KW - Authorship N1 - List of figures. - Acknowledgements. - Overview. - Ch. 1. Setting the stage for writing. - Ch. 2. Analysing and managing information. - Ch. 3. Objective reasoning. - Ch. 4. Choosing style and presentation. - Ch. 5. Constucting sentences. - Ch. 6. Distributing information: paragraphs and sections. - Ch. 7. Writing complete documents: reports, letters, memos and e-mail. - Ch. 8. Promoting: business journalism and advertising. - Ch. 9. Writing for digital media. - Ch. 10. Applying for jobs. - References. - Bibliography. - Index ER -