Keh, Hean Tat. <br/><br/>
Strategic Asian marketing :  an essential guide for managers / 
 Essential guide for managers 
Hean Tat Keh, Jeongwen Chiang. 
 - Singapore :  Pearson Prentice Hall,  c2004. 
 - xvii, 269 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. The new Asia: opportunity or threat - 2. Strategic marketing thinking: market driven or market driving? - 3. Consumer analysis - 4. Organizational buyer analysis - 5. Market segmentation, targeting, and positioning - 6. Marketing research and intelligence - 7. Competition analysis - 8. Product concept and design - 9. Services marketing - 10. Brand management - 11. Pricing strategy and practice - 12. Integrated marketing communications - 13. Marketing channels - 14. Sales force managemnt - 15. Planning, implementation, and control - Index. 
<br/><br/><label>ISBN: </label>981244565X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--Asia
<br/><br/><label>Dewey Class. No.: </label>658.802  / KEH