TY  - BOOK
AU  - Keh,Hean Tat
AU  - Chiang,Jeongwen
TI  - Strategic Asian marketing: an essential guide for managers 
SN  - 981244565X (pbk)
U1  - 658.802 
PY  - 2004///
CY  - Singapore
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Management
N1  - Includes bibliographical references and index; 1. The new Asia: opportunity or threat - 2. Strategic marketing thinking: market driven or market driving? - 3. Consumer analysis - 4. Organizational buyer analysis - 5. Market segmentation, targeting, and positioning - 6. Marketing research and intelligence - 7. Competition analysis - 8. Product concept and design - 9. Services marketing - 10. Brand management - 11. Pricing strategy and practice - 12. Integrated marketing communications - 13. Marketing channels - 14. Sales force managemnt - 15. Planning, implementation, and control - Index
ER  -