Lal, Rajiv. Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - New York, N.Y. : McGraw-Hill/Irwin, c2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing . Includes bibliographical references and index. ISBN: 0072967625 (hbk.) 007124218X (pbk : Int. ed.) Subjects--Topical Terms: Marketing--Management.Marketing--Management--Case studies. Dewey Class. No.: 658.8 / LAL