Heath, Ernie. <br/><br/>
Marketing tourism destinations :  a strategic planning approach / 
Ernie Heath, Geoffrey Wall. 
 - New York :  Wiley,  c1992. 
 - xiv, 226 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 201-213) and index. 
<br/><br/>1. Introduction. - 2. Framework for Tourism Planning and Marketing. - 3. Environment and Resource Analysis. - 4. Regional Goal and Strategy Formulation. - 5. Target Marketing and Regional Positioning Strategy. - 6. Regional Marketing Mix Strategy. - 7. Regional Organization and Management Supporting Systems. - 8. Summary and Conclusions. - References. - Index. 
<br/><br/><label>ISBN: </label>0471540676 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism
<br/><br/><label>Dewey Class. No.: </label>338.4791  / HEA