TY  - BOOK
AU  - Heath,Ernie
AU  - Wall,Geoffrey
TI  - Marketing tourism destinations: a strategic planning approach 
SN  - 0471540676
U1  - 338.4791 
PY  - 1992///
CY  - New York
PB  - Wiley
KW  - Tourism
N1  - Includes bibliographical references (p. 201-213) and index; 1. Introduction. - 2. Framework for Tourism Planning and Marketing. - 3. Environment and Resource Analysis. - 4. Regional Goal and Strategy Formulation. - 5. Target Marketing and Regional Positioning Strategy. - 6. Regional Marketing Mix Strategy. - 7. Regional Organization and Management Supporting Systems. - 8. Summary and Conclusions. - References. - Index
ER  -