Jain, Subhash C.,  1942- <br/><br/>
Marketing planning & strategy / 
Subhash C. Jain 
 - 7th ed. 
 - Mason, OH. :  Thomson,  c2004. 
 - xviii, 935 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Part One Introduction : 1. Marketing and the concept of planning and strategy - 2. Strategic marketing -- Part two: Strategic analysis: 3. Corporate appraisal - 4. Understanding competition - 5. Focusing on the customer - 6. Scanning the environment -- Part three Strategic capabilities and direction: 7. Measuring strengths and weaknesses - 8. Developing marketing objectives and goals -- Part four Strategy formulation: 9. Strategy selection - 10. Portfolio analysis -- Part five Strategy implementation and control: 11. Organizational structure - 12. Strategic tools -- Part six Marketing strategies: 13. Market strategies - 14. Product strategies - 15. Pricing strategies - 16. Distribution strategies - 17. Promotion strategies - 18. Global market strategies. 
<br/><br/><label>ISBN: </label>075933871X (hbk) 9780759338715 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / JAI