TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning & strategy
SN  - 075933871X (hbk)
U1  - 658.802 
PY  - 2004///
CY  - Mason, OH.
PB  - Thomson
KW  - Marketing
KW  - Management
N1  - Includes index; Part One Introduction : 1. Marketing and the concept of planning and strategy - 2. Strategic marketing -- Part two: Strategic analysis: 3. Corporate appraisal - 4. Understanding competition - 5. Focusing on the customer - 6. Scanning the environment -- Part three Strategic capabilities and direction: 7. Measuring strengths and weaknesses - 8. Developing marketing objectives and goals -- Part four Strategy formulation: 9. Strategy selection - 10. Portfolio analysis -- Part five Strategy implementation and control: 11. Organizational structure - 12. Strategic tools -- Part six Marketing strategies: 13. Market strategies - 14. Product strategies - 15. Pricing strategies - 16. Distribution strategies - 17. Promotion strategies - 18. Global market strategies
ER  -