O'Keefe, Steve,  1959- <br/><br/>
Publicity on the Internet :  creating successful publicity campaigns on the Internet and the commercial online services / 
Steve O'Keefe. 
 - New York :  John Wiley,  c1997. 
 - xiii, 401 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471161756 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet in publicity.<br/>Internet advertising.
<br/><br/><label>Dewey Class. No.: </label>659.0285467  / OKE