TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: a strategic view of industrial and organizational markets 
SN  - 0324190433 (hardback)
U1  - 658.804 
PY  - 2004///]
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -