TY  - BOOK
AU  - Blythe,Jim
AU  - Zimmerman,Alan S.
TI  - Business-to-business marketing management: a global perspective 
SN  - 1844800016 (paperback)
U1  - 658.8 
PY  - 2005///]
CY  - London
PB  - Thomson Learning
KW  - Industrial marketing
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -