O'Guinn, Thomas C <br/><br/>
Advertising and integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 4th ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2006. 
 - xlviii,781 p. :  ill. ;  29 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0324289561 (hbk) 032431132X (pbk.) (ISE) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / OGU