TY  - BOOK
AU  - O'Guinn,Thomas C
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 0324289561 (hbk)
U1  - 659.1 
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Advertising media planning
KW  - Advertising
N1  - Includes index
ER  -