TY  - BOOK
AU  - Egan,John
TI  - Relationship marketing: exploring relationship strategies in marketing 
SN  - 0273686232 (pbk)
U1  - 658.812 
PY  - 2004///
CY  - New York
PB  - Financial Times/Prentice Hall
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -