Successful marketing for the small business /
Dave Patten.
- 5th ed.
- London : Kogan Page, 2001.
- xv, 269 p. : ill. ; 24 cm.
- Business enterprise guide .
Previous ed.: 1998. At head of title: the Sunday Times. "Recommended by Institute of Directors."
Preface. - 1. What is marketing?. - 2. Market research. - 3. The Internet. - 4. Advertising. - 5. Direct response marketing. - 5. Direct response marketing. - 6. Public relations. - 7. Selling ans sales promotion. - 8. Exhibitions and shows. - 9. Starting in exports. - 10. New products: innovation, patents, licensing and design. - Index. - Index of advertisers.
0749435240
Small business marketing. Small business--Great Britain. Marketing--Management--Great Britain.