TY  - BOOK
AU  - Patten,Dave
AU  - Institute of Directors
TI  - Successful marketing for the small business
SN  - 0749435240
U1  - 658.8 
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Small business marketing
KW  - Small business
KW  - Great Britain
KW  - Marketing
KW  - Management
N1  - Previous ed.: 1998; At head of title: the Sunday Times; "Recommended by Institute of Directors."; Preface. - 1. What is marketing?. - 2. Market research. - 3. The Internet. - 4. Advertising. - 5. Direct response marketing. - 5. Direct response marketing. - 6. Public relations. - 7. Selling ans sales promotion. - 8. Exhibitions and shows. - 9. Starting in exports. - 10. New products: innovation, patents, licensing and design. - Index. - Index of advertisers
ER  -