TY  - BOOK
AU  - Wood,Marian Burk
TI  - The marketing plan: a handbook 
SN  - 0131485253
U1  - 658.802 
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
N1  - Palo Alto Software's Marketing Plan Pro 6.0 included; Includes bibliographical references and index
ER  -