TY - BOOK AU - Rafi Mohammed. TI - The art of pricing: how to find the hidden profits to grow your business SN - 1400080932 (hbk.) U1 - 338.52 PY - 2005/// CY - New York PB - Crown Business KW - Pricing KW - Strategic planning KW - Consumer satisfaction N1 - Includes bibliographical references (p. 217-226) and index; 1. Hidden profits -- 2. The culture of profit -- 3. It's all about value -- 4. Lessons from an auction -- 5. The value decoder -- 6. Differential pricing -- 7. Versioning -- 8. Segment-based pricing -- 9. Applying the finishing touches -- 10. It all starts on Monday morning ER -