TY  - BOOK
AU  - Tong,Elvan
AU  - Taylor,Doug
TI  - Understanding marketing research
SN  - 1741032040 (pbk)
U1  - 658.83 
PY  - 2004///
CY  - French Forests, NSW.
PB  - Pearson Education
KW  - Marketing research
N1  - Includes index; Competency guide.- Preface.- Acknowledgements.- 1.  Introducing marketing research.- 2.- Viewing the marketing research process.- 3. Defining the marketing research problem.- 4. Developing the approach.- 5. Determining the marketing research design.- 6. Examining qualitative data-collection methods.- 7. Examining quantitative data-collection methods.- 8. Understanding Sampling.- 9. Collecting data in the field.- 10. Preparing collected research data.- 11. Analysing prepared research data.- 12. Preparing, writing and presenting the research report.- Glossary.- Answers to self-test questions.- Index
ER  -