TY  - BOOK
AU  - Pride,William M.
TI  - Marketing: core concepts & applications 
SN  - 0470807180 (pbk.)
U1  - 658.8 
PY  - 2006/// [i.e. 2005]
CY  - Milton, Qld.
PB  - John Wiley
KW  - Marketing
KW  - Textbooks
N1  - Includes bibliographical references and index; Accompanied by 1 CD-ROM: Wiley myTutes to accompany marketing : core concepts & applications
ER  -