Van der Wagen, Lynn.

Event management for tourism, cultural, business and sporting events / Lynn Van Der Wagen. - 2nd ed. - Frenchs Forest, NSW: Pearson Hospitality Press, 2005. - ix, 390 p. : ill. ; 25cm.

Includes bibliographical references and index

Preface.- Part 1: Strategic management.- 1. Introduction to event management.- 2. Event concept development.- 3. Feasibility of event projects.- 4. Event venue and site selection.- 5. Legal compliance.- 6. Business and client relationships.- 7. Event marketing.- 8. Event sponsorship.- 9. Financial management.- 10. Risk management.- 11. Event proposals and bids.- Part 2: Operation planning.- 12. Event project management.- 13. Event promotion.- 14. Staging management.- 15. Staffing and volunteer management.- 16. People performance management.- 17. On-site management.- 18. Safety and security.- 19. Spectator management.- 20. Event protocol.- 21. Event catering.- 22. Waste and environmental management.- 23. Event impact and evaluation.- 24.Careers in a changing environment.- Appendix A: Integrated assessment- Event proposal.- Appendix B: Event observation and analysis questionnaire.- Appendix C: Heritage festival- Edmonton 2003 annual report.- Appendix D: Supplementary internet links.- Bibliography.- Index.

1862505357 (pbk.) 9781862505353 (pbk.)


Entertainment events--Planning.
Entertainment events--Management.
Special events--Planning.
Special events--Management.
Tourism.

338.4779 / VAN