TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz, David L.
TI  - Contemporary marketing
SN  - 0324236735 (hbk.)
U1  - 658.8 
PY  - 2006///
CY  - Mason, Ohio
PB  - South-Western/Thomson Learning
KW  - Marketing
N1  - Includes bibliographical references (p. N1-N10) and index; Accompanied by Set of 4 sound discs : Contemporary Marketing : Audio Chapter Reviews
ER  -