TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Essentials of marketing research: an applied orientation 
SN  - 1741032210 (pbk)
U1  - 658.83 
PY  - 2004///
CY  - Frenchs Forest, NSW.
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
N1  - Includes index; Includes bibliographical references
ER  -