Madsen, John. <br/><br/>
The streetwise marketer :  marketing leadership approaches they don't teach at business schools / 
by John Madsen & Billy Tan. 
 - Kuala Lumpur :  Malaysian Institute of Management,  c2001-2002. 
 - xvii, 147 p. :  ill. ;  27 cm. 
<br/><br/>Section I - The pillars of excellence: 1. Foundations for excellence - 2. The 12 working principles - 3. 16 ancient asian business commandments - 4. The power of knowledge - 5. Demystifying the marketing concept -- Section II-Marketing in action: 6. Marketing objectives - 7. The market census approach - 8. Market coverage - 9. Sub-distribution partnership - 10. Marketing focus reports -- Section III-Wealth creation: 11. Achieving more with less - 12. The high-performing team -- Appendices. 
<br/><br/><label>ISBN: </label>9839065238 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658  / MAD