TY  - BOOK
AU  - McDonald,Malcolm
AU  - Morris,Peter
TI  - Marketing: a complete guide in pictures 
SN  - 0750661984 (pbk.)
U1  - 658.802 
PY  - 2004///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Planning
KW  - Comic books, strips, etc
KW  - Management
ER  -