Marketing heritage : archaeology and the consumption of the past / edited by Yorke Rowan and Uzi Baram. - Walnut Creek, CA : Rowman & Littlefield, 2004. - x, 315p.: ill. ; 23 cm. Includes bibliographical references and index. ISBN: 0759103429 (pbk. : alk. paper) Subjects--Topical Terms: Cultural property--Protection.Heritage tourism.Excavations (Archaeology)--Interpretive programmes.Archaeology--Economic aspects.Historic preservation. Dewey Class. No.: 338.4791 / MAR