Marketing heritage : archaeology and the consumption of the past / edited by Yorke Rowan and Uzi Baram. - Walnut Creek, CA : Rowman & Littlefield, 2004. - x, 315p.: ill. ; 23 cm.

Includes bibliographical references and index.

0759103429 (pbk. : alk. paper)


Cultural property--Protection.
Heritage tourism.
Excavations (Archaeology)--Interpretive programmes.
Archaeology--Economic aspects.
Historic preservation.

338.4791 / MAR