TY  - BOOK
AU  - Morgan,Nigel
AU  - Pritchard,Annette
AU  - Pride,Roger
TI  - Destination branding: creating the unique destination proposition 
SN  - 0750659696
U1  - 338.4791 
PY  - 2004///
CY  - Oxford, UK
PB  - Elsevier/Butterworth-Heinemann
KW  - Tourism
KW  - Marketing
KW  - Advertising
N1  - Contributors - Table - Figures - Acknowledgements - Abbreviations - Part 1: Destination Branding in context -  1. Introduction - 2. Branding the nation: the historical context - 3. Nation-brands and the value of provenance - 4. Country as brand, product and beyond: a place marketing and brand management perspective -- Part 2: Destination Branding challenges - 5. Meeting the destination branding challenge - 6. The political challenge: the case of New Zealand's tourism organizations - 7. Branding and national identity: the case of Central and Eastern Europe - 8. The internet challenge for destination marketing organizations - 9. The challenge of public relations financial accountability: the case of the USA -- Part 3: Destination Branding in Practice - 10. A challenger brand: Wales, golf as it should be - 11. Brand Shanghai: harnessing the inner force of people and place - 12. Western Australia: building a state brand - 13. New Zealand and the Lord of the Rings: leveraging public and media relations - 14. Brand Louisiana: capitalizing on music and cuisine - 15. Brand Singapore: the hub of ' New Asia' - 16. Brand Philadelphia: the power of spotligth events - 17. Developing Brand Australia: examining the role of events - Index
ER  -