Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy 
 - 8th ed., Int. ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2006 
 - xvii , 726 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071244328 (pbk) 0072966343 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management--Case studies.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA