TY  - BOOK
AU  - Applegate,Edd
TI  - Strategic copywriting: how to create effective advertising 
SN  - 074253068X (pbk.)
U1  - 659.1 
PY  - 2005///
CY  - Lanham, Md.
PB  - Rowman & Littlefield Publishers
KW  - Advertising copy
KW  - Copy writers
KW  - Vocational guidance
KW  - United States
N1  - Includes bibliographical references (p. [237]-242) and index
ER  -